Director of Development & Marketing at Big Brothers Big Sisters of Greater Chattanooga 

College/University attended?

University of Central Florida (Undergrad) 

McKendree University (Graduate)

A little about Shadrina… 

Shadrina Booker is a proud Afro-Latina, both of her parents are from Dominican Republic and she was raised in Miami, FL. Shadrina attended undergrad at the University of Central Florida where she met her husband. After they graduated, careers brought them to Chattanooga and they have called this city home for the last 10 years. Shadrina and her husband have a 6-year-old, Jonah, who is the center of their lives and keeps them very active and busy! 

Professionally, education and nonprofits have always been Shadrina’s why. Her position at BBBS allows her not only to capitalize on relationship building with stakeholders, but also utilize her creative skill set to ensure that everything about our BBBS shows an accurate visual depiction as to who they are. Aligning with her passion of seeing non-profits flourish, Shadrina and her husband started Vityl Media – a creative agency that assists nonprofits and small businesses to thrive visually (photography, videography and social media management) as well as their larger counterparts.

What motivates you? 

Knowing that my parents came to the US as immigrants and worked tirelessly to give my siblings and I a great life. I continuously strive for success to make them proud! 

When you’re not working, where and how do you spend your time?

I enjoy 5am HIIT training at the gym at least 3x’s a week. I also love running and riding bikes on the Riverwalk with my family.

What advice do you have for women aspiring to be leaders in their field?

Don’t settle, reach higher and never conform!

Can you name a person who has had a tremendous impact on you as a leader? Why and how did this person impact your life?

My husband, Justin Booker. Right after undergrad, Justin was hired as the Director of Student Activities at Chattanooga State. He always treated his employees fairly, with kindness and respect, just like he expected to be treated. Seeing him lead his team in that matter helped mold me to be the leader I am today.

What has been your proudest moment in your career?

It would have to be following our dream to open our business and taking a step further to expand our business during a pandemic.

What strides do you think members can take to make more of a difference in women’s leadership issues in the local community?

If given authority, women should empower other women, not only by hiring them but also mentoring them in order to build future leaders.

How would you best describe the benefit found in joining this organization? 

The greatest benefit is the exposure and ability to network with so many powerful female leaders in Chattanooga.